- Unit 1 - The World of Travel and Tourism
- External Assessment
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- Unit 3 - Priniciples of Marketing in Travel and Tourism
- Coursework
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- Unit 1 - The World of Travel and Tourism
- External Assessment
|
- Unit 3 - Priniciples of Marketing in Travel and Tourism
- Coursework
|
- Unit 1 - The World of Travel and Tourism
- External Assessment
- Unit 3 - Priniciples of Marketing in Travel and Tourism
|
- Unit 3 - Priniciples of Marketing in Travel and Tourism
- Coursework
- Unit 2 - Global Destinations - Controlled Assessment (External Assessment)
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- Focusing on Learning aim A and B
- There are different types of tourism and many purposes for travel
- These will vary according to customer type and need
- A1 Types of tourism
- A2 Types of Travel
- A3 Types of Travel and Tourism Customer Learning aim B
- The types of travel and tourism organisations, their roles and the products and services they offer to customers
- B1 Ownership and aims
- B2 The key sectors of the travel and tourism industry – components of their role, and the products and services they offer to different types of custome
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- Assignment 1 Covering learning Aims A and B
- A1 Interrelationships between marketing and customer service in travel and tourism Organisations
- A2 Influencing customer decisions and meeting needs
- A3 The marketing mix used by travel and tourism organisations
- A4 Potential impacts of the marketing mix and customer service
- B1 The role of marketing in different travel and tourism organisations
- B2 How marketing contributes to the success of travel and tourism organisations
- B3 Influences on marketing activity
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- Continuing with learning aim B
- B3 Interrelationships and interdependencies in the travel and tourism industry
- B4 Technology in travel and tourism Learning Aim C. The scale of the travel and tourism industry Travel and tourism is one of the largest industries in the service sector in the UK. The scale of the industry can be measured locally, nationally and internationally, in terms of employment, visitor numbers, income and spending, and trends analysis, including how these change over time and the reasons for the changes
- C1 Importance of the UK as a global destination
- C2 Employment in travel and tourism
- C3 Visitor numbers
- C4 Income and spending Income can relate to both individual Learning aim D: Factors affecting the travel and tourism industry There are many factors that affect the growth and operation of organisations in the travel and tourism industry as detailed below. Examples of appropriate product development will need to be given
- D1 Product development and innovation
- D2 Other factors affecting organisations in the travel and tourism industry
- D3 Responses of travel and tourism organisations to external and internal factors
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- Assignment 1 – Covering learning Aims A and B A1
- Interrelationships between marketing and customer service in travel and tourism Organisations
- A2 Influencing customer decisions and meeting needs
- A3 The marketing mix used by travel and tourism organisations
- A4 Potential impacts of the marketing mix and customer service
- B1 The role of marketing in different travel and tourism organisations
- B2 How marketing contributes to the success of travel and tourism organisations
- B3 Influences on marketing activity
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- Revision and Mock preparing for the Public Examination in May
- Assignment 2 – covering learning Aims C and D
- Learning aim C: Carry out market research in order to identify a new travel and tourism product or service
- C1 Collecting market research data
- C2 Analysing market research data
- C3 Using research results to help identify a new product or service Learning aim D: Produce a promotional campaign for a new travel and tourism product or service, to meet stated objectives
- D1 Designing a promotional campaign to meet stated objectives
- D2 Producing promotional materials and activities
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- Assignment 2 – covering learning Aims C and D
- Learning aim C: Carry out market research in order to identify a new travel and tourism product or service
- C1 Collecting market research data
- C2 Analysing market research data
- C3 Using research results to help identify a new product or service Learning aim D: Produce a promotional campaign for a new travel and tourism product or service, to meet stated objectives
- D1 Designing a promotional campaign to meet stated objectives
- D2 Producing promotional materials and activities
- Start Year 13 Course Unit 2 Global Destinations – Controlled Assessment (External Assessment), A Geographical awareness, locations and features giving appeal to global Destinations
- A1 Geographical awareness
- A2 Features and appeal of destinations
- A3 Appeal and types of tourism
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